The GAA Social Initiative arose as a result of President Mary McAleese and her husband, Martin, noticing an absence of older men in attendance at official functions during their many visits to local communities over the years. Arising from her concern, the President established a Forum in 2007 consisting of selected older men – leading academics, health and social care professionals, service providers and local and national representatives - to explore the problem.
Subsequently, the President invited the GAA to implement some of these ideas arising from the Forum resulting in the ‘GAA Social Initiative’, launched in 2009. The Initiative began with four county-based projects in Mayo, Fermanagh, Kerry and Wexford. It was subsequently launched as a club-based, island-wide project, utilising the GAA club network as a vehicle to achieve the greatest reach into all communities and the Nenagh Eire Og club representing Tipperary were selected as part of the wider pilot project.
On Tuesday 5th July 2011, the club were invited to a garden party in Aras an Uachtarain in acknowledgement of the social initiative. Pictured with President Mary McAleese and her husband, Martin are Enda O Sulllivan (Club social initative co-ordinator), Jack Kenendy (Club vice president), Mick Hynes (Club vice president) and Jim Nagle (Club Chairman)

